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Flip-Flopping Away |
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You have a lot of versatility when using graphics, but take heed of this simple warning when flipping your photos or clipart from side to side. |
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I'm Just Your Type! |
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A common pitfall for new newsletter designers is to use too many fonts. Although there are many, many to choose from, a wiser design decision is to stick to just a couple or so for your publications. We'll explain why. |
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A designer in New York creates a beautiful design but when she prints it the colors become muddy. An art director in Seattle sends a file to the print shop, and they call him to say the job won’t print. The editor of a college paper can’t figure out why all the pictures in the paper are jagged. And a freelance designer is Chicago needs to bid on her first print job. Linescreen, DPI, CMYK, RIPs, bleeds, spots, and spreads: Why didn’t they teach this stuff in design school?
Sandee Cohen comes to the rescue, whether you’re producing your first newsletter or you’re an experienced graphic designer who needs to come up to speed on professional-level printing. She’ll tell you how to make your desktop printer behave, and will take the mystery out of dealing with print providers. You’ll learn all the necessary techniques, the terminology, and the rules of printing (and when you can break them). It’s like having your own production manager standing over your shoulder. The copious information in From Design Into Print will have your designs looking as stunning in print as they do on your monitor.
This book will help you:
- Choose the right desktop printer for your needs
- Finally understand resolution
- Get the results you want from page-layout and image-editing applications
- Find the best stock images
- Know what to expect when RGB colors convert to CMYK
- Figure out your fonts
- Preflight your work
- Sound smart when talking to a print shop
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Robin Williams Design Workshop picks up where The Non-Designer¹s Design Book leaves off, and takes the reader to the next step of creative design with discussions and examples of visual metaphors, visual impact, grid theory, and problem-solving, and practical lessons on how to work with color, photos, and clip art. The majority of the book focuses on specific projects, such as brochures, business cards, flyers, ads, logos, etc., each with "before" and "after" examples. Clear explanations of exactly what was wrong with the "before" version, and exactly what was done to create the "after" are included. |
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This book offers decades of experience from one of the greatest computer book authors. Here in one volume, Robin Williams has joined together a new edition of her classic The Non-Designer’s Design Book—in glorious full color for the first time—and her best-selling The Non-Designer’s Type Book. Robin uses her straightforward and lighthearted style to define the principles that govern good design and type as well as the logic behind those principles. Using numerous examples, you’ll learn what looks best and why on your way to designing beautiful and effective projects. Whether you are a Mac user or a Windows user, a type novice or an experienced graphic designer, you will find inspiration and direction for the design quandaries and conundrums you are sure to encounter!
These essential guides to design and type will teach you about:
The four principles of design that underlie every design project
Categories of type
Working with color
How to combine typefaces for maximum effect
Readability and legibility
The proper typographic treatment of punctuation
Letter spacing, line spacing, and paragraph spacing
Special characters and accent marks
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A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design pages with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help from trusted design instructor Robin Williams. This revised classic—now in full color—includes a new section on the hot topic of Color itself. In The Non-Designer's Design Book, 3rd Edition, Robin turns her attention to the basic principles that govern good design. Readers who follow her clearly explained concepts will produce more sophisticated and professional pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, and illustrations make learning a snap—which is just what audiences have come to expect from this best-selling author. |
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In these pages, Robin Williams uses her straightforward and lighthearted style to define the principles that govern type - as well as the logic behind those principles. On your way to creating effective print pages, you learn not just what looks best, but why. Each short chapter explores a different type principle or technique. Hundreds of examples illustrate the subtle details that make the difference between amateur and sophisticated, professional use of type. Whether you are a Mac user or a Windows user, a type novice or an experienced graphic designer, you will find inspiration and direction for the typographic quandaries and conundrums you might encounter!
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Make a powerful impression with the world's finest clip art- 300,000+ Premium-Quality Graphics on 14 CD-ROMs
- Includes Exclusive Images
- All Graphics in the Box - No Downloading Required
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Art Explosion 600,000 is an enormous collection of clip art--a 1,500-page catalog, with 600,000 images in all. Everything is right there in the box: no downloading, no memberships. |
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Art Explosion is the #1 selling brand of Macintosh clip art year in and year out. And for good reason. You get unparalleled variety, unrivaled organization and a level of quality unmatched by the competition. And you get important tools many other clip art products leave out--like two CD-ROM keep-safe portfolios and a two-volume image catalog system spanning 1800 pages. Art Explosion is, quite simply, the best Macintosh graphics library money can buy. |
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Now you can make any event into an unforgettable memory with the world’s premier collection of premium-quality graphics for celebrations and holidays - Art Explosion Seasons, Events & Holidays. Choose from 15,000 sensational clip art images and photographs, all conveniently arranged in a 150-page Printed Image Catalog. Or view color previews of entire graphics categories using on-screen image browsers, also included. From birthdays to anniversaries, Christmas to Memorial Day, graduations to weddings, Art Explosion Seasons, Events & Holidays is sure to have the right image for every event under the sun. Using Seasons, Events & Holidays couldn’t be easier. Just add graphics to any word processing, graphics or desktop publishing program to instantly create unique personalized invitations, greeting cards, banners, party favors and much more. |
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Enhance your reports, brochures, Web pages and more with thousands of top-quality images. Featuring more than 10,500 quality images in every style and theme, this vast collection is a must-have addition to any business software library. |
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Art Explosion® 800,000 continues this tradition with exclusive vector illustrations, brand new photographs, professionally designed web graphics and more. It’s the most complete Windows clip art package Nova has ever released.
Included are 34 CD-ROMs, four CD-ROM portfolios, an 1800-page printed catalog and our exclusive Quick Locator index.
Best of all, Art Explosion 800,000 requires no downloads and no memberships. What you see is what you get ... and what you get is all inside the box.
Features:- All Premium-Quality Royalty-Free Images
- More than 80% in Color
- Nearly 200,000 of the Finest
- Scalable Vector Clip Art
- Images Available
- Includes Hundreds of Categories and Subcategories
- 120,000 Color Photos and Backgrounds
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The Big Box of Art is a digital image collection of the highest quality and great variety. 215,000 images for the Mac: Vector clip art, photos, illustrations, animations, Web graphics, textured photos and photo-objects images. Included is a 750 page image catalog. It provides all the variety your projects demand in one box! |
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