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Head & Shoulders Above the Rest: Rules for Capitalization of a Headline Back

As you produce your newsletter, there is one thing that you must do over and over again. Every article, large or small, must have a headline written for it. There are some basic rules for capitalization of a headline. As you place your headlines into your newsletter, follow these guidelines:

  • All principal words should be capitalized. This includes the first and last words of a headline, and all nouns, pronouns, adjectives, verbs, adverbs, and subordinating conjunctions (if, because, as, that, etc.).
  • Do capitalize the first word after a colon.
  • Articles (a, an, the), coordinating conjunctions (and, but, or, nor, for), and prepositions of any length, are to remain lowercased. However, if any of these are the first or last word of the headline, they should be capitalized.
  • If you have an abbreviation in your headline that is normally lowercase, it should be left lowercase, particularly abbreviations for units of measure.
  • Two part words separated by a hyphen should have both words capitalized.


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Want some creative ideas for writing and using headlines? Check out our article on attention grabbing headlines.


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