Newsletter Production
Size It Up!
How to Know What Size Your
Newsletter Should Be
In our continuing series focusing on ways to get the most out of your
newsletter, we examine the size of your newsletter. Knowing how
to choose the correct size can be tricky. But it is worth while to give it
some thought.
In the Lewis Carroll classic, Alice In Wonderland, Alice spent
much of her time alternating between shrinking very small and growing
quite large. You may find your newsletter going through some growing pains
of its own. How do you know what size fits your newsletter best? Explore
these options to “size it up!”
Super-Size It
If you find yourself packing your newsletter full each month, be sure
to choose a format that gives you all the room you need. A four-page
newsletter, printed on 11″ x 17″ paper and folded once in
half, gives you lots of room to work with. This size newsletter also
affords you lots of flexibility. If you find yourself wanting even more
room, you can add a single 8½″ x 11″ sheet as an insert, or
use another 11″ x 17″ sheet to add four more pages. This is
the most common size for a newsletter. You may find that you like this
size, but are worried that you don’t have enough content to fill it up.
The filler articles we provide you will make your newsletter interesting,
informative, and get it read by your readers. This size of newsletter is
the most common size for a newsletter. It gives your newsletter a
professional look.
Short & Sweet
A single 8½″ x 11″ sheet gives you a neat and tidy two
page newsletter. This size is perfect for a newsletter that goes out
monthly, but doesn’t contain enough information to fill up a four page
format every issue. You may find that your newsletter budget is tight.
Using this option allows you to continue to send out a newsletter each and
every month. This is important if you’d like to keep up good
communication with your residents on a monthly basis, but can’t afford
to send out a large format newsletter that often.
Different Strokes
You may decide to go with a non-standard format. Try choosing a legal
size sheet (8½″ x 14″) for your four-page newsletter. Even
8½″ x 11″ sized sheets can be folded to create a four page
newsletter. Or get creative and experiment with different folding patterns
using a tabloid sized paper.
