Newsletter Production
Getting Feedback
Is it time for a change? You may think your
newsletter looks great, is easy to read, and provides relevant content to
your readers. But is it the best it can be? Often you need look no further
than your own subscribers for ideas to improve your newsletter. If it has
been a while since you’ve gotten feedback on your newsletter, consider
taking the time to solicit some advice.
There are several ways to ask for feedback. You
might consider setting aside a section in your next issue to ask for ideas
and suggestions to improve your newsletter. Include a way to submit the
information back to you. If you are interested in attacking one specific
area of your newsletter design or content, be sure to focus on that.
You can also send out a separate mailing to ask
for your readers’ opinions. If you are snail mailing, consider a postcard
with an attachment that can be returned. If you are emailing, you might want
to direct your readers to a webpage or simply ask them to reply to the email
with their comments.
If you have the opportunity to talk directly
with your subscribers, be sure to ask for feedback every chance you get. For
example, if a reader contacts you about a change of address, ask how they
are enjoying the newsletter. If a subscriber cancels his or her
subscription, be sure to solicit reasons why they are canceling. You may
find that this is when a reader is most honest and forthcoming with both
positive and negative criticism.
What are some things to ask your readers? Here
are some ideas to get you started:
Do you read every article in the newsletter?
On average, what percentage of the newsletter
would you say you read of each issue?
Do you wish there were more of a particular
type of article?
Do you wish there were less of a particular
type of article?
Is there too much/too little content?
Is there too much/too little advertising
content?
Do you enjoy the layout and design of the
newsletter?
Is there anything you would change about the
layout and design of the newsletter?
Are you happy with the way you receive your
newsletter (through the mail, via email, etc)?
What would you change about the newsletter?
What is your favorite part of the newsletter?
What is your least favorite part of the
newsletter?
Do you save your newsletter?
For what purpose do you save all or parts of
the newsletter?
How can we make the newsletter better?
What are some of the ways you get feedback from
your readers? Share your ideas with us by emailing us at info@NewsletterFillers.com.
