The tools you need to make your newsletter a success!

 

Home Filler Articles Order Now Tips & Ideas Bookstore



Click here to sign
up for our FREE
e-newsletter!

 

Newsletter Design

Pretty as a Picture
Three Things to Avoid When Using Graphics

There is nothing like a picture to liven up your message. Everyone responds well to having illustrations alongside text. They can be as straightforward as graphs and charts, or as elaborate as photographs or hand drawings. In your newsletter, clipart will probably be used most often. There are literally hundreds of places to find clipart—with millions of images to choose from. Don’t fall into these three traps when using graphics in your newsletter.

  1. The most common mistake people make when using clipart is overdoing it. It is nice to have so many images to choose from, but you don’t need to use more than a few to convey your message effectively. Don’t use graphics just to fill up space. Your readers will find your newsletter more useful if it is filled with interesting, informative articles, rather than full of illustrations with little meaning.

  2. The second most common mistake is making the graphics you use in your newsletter too small. Choose the best clipart for the story you’d like to illustrate. Make it as large as the space allows. You will find that your page looks neat and uncluttered. Your message will be clearer and more straightforward. If you do use a small graphic to illustrate a story, make sure its size is proportional to the story itself. In general, the larger the story, the larger the graphic should be. And vary the size of your graphics to make your layout more interesting.

  3. Thirdly, using too many different styles of clipart can make your newsletter look sloppy. Clipart comes in a variety of styles. Be consistent in choosing the illustrations for your newsletter. Too many styles can make it seem disconnected and poorly planned.

As with all design rules, these are also made to be broken. Graphics can be used in a number of different styles and still look great. But these basic rules of thumb can help to make your pages look their best.

Want to learn more about using clipart effectively in your newsletter? Need more clipart for your collection? Visit the All About Clipart section of our Bookstore!

 

Article Archives

Newsletter Design

Newsletter Production

Tips for Using Your Filler Articles

Microsoft Publisher Tips & Tricks

Creative Ways to Use Your Newsletter

Seasonal Ideas

Advertising in
Your Newsletter

Legal Issues

Grammar Tips

Book Reviews

Polling Place

Industry Spotlight: Apartment Owners, Managers & Landlords

More!
Buy a digital camera today!

All About Clipart

Read our book review of Clip Art Crazy

You Ought to Be in Pictures: Add Fun to Your Newsletter with Photos

 

Home ] Search ] FAQ ] Terms ] Privacy Policy ] Contact Us ] Links ] Sign Up for Newslettering ]

© 2000-2003 by NewsletterFillers.com and Onion Skin Press. All rights reserved. Privacy Policy and Terms of Use.
Gyrum Technologies