Creative Ways to Use
Talking to the Kids
Looking for ways to make
your newsletter more kid-friendly? Whether you have children as readers,
or simply have parents in your target audience, there are ways to help
make your newsletter something they will look forward to. One of the
simplest thing to do is to include filler articles aimed at kids. From
jokes and riddles, to craft projects or back to school tips, this is an
easy way to boost the value of your newsletter to families with children.
You can also include a simple puzzle or game for the kids. This ensures
that your newsletter will be kept longer, as parents will want to save
your publication for later when their kids can enjoy it.
Consider using your
newsletter as a way to include children and their families in activities
and contests. It is easy to insert a separate sheet into a multi-page
newsletter. This is a great place to put a coloring contest or puzzle
sheet. Have the kids return it to be eligible to win prizes. Try to know
your audience well and you can begin to use your newsletter in creative
ways. For example, if you are an apartment manager, you can use a separate
insert to have a community scavenger hunt. Print up a fun list of things
to gather. The first one to find everything on the list, and return to the
leasing office, wins a prize. You will be able to connect with your
readers in a new and exciting way!
Parents and kids alike
appreciate information about events and happenings around them. You can
use your newsletter to fill this need as well. Include a list of current
events, and be sure to include family-friendly happenings. Try to find low
cost or free events in your community. If you include advertisements in
your newsletter, be sure to let potential advertisers that you count
families among your readers. You will often find it easier to solicit
advertising when you can help your advertisers see the benefits of
offering discounts or special offers for children and families.
Spend a little time
thinking about how your newsletter can attract the attention of kids and
their families. Not only will you have more interested readers, you will
gain benefits as well. If you are looking to increase your subscriber
base, extending your newsletter to include kid features will help attract
more families. You also will have readers that are more likely to read
through your entire newsletter. This is always a good thing for any
newsletter publisher. Your goal is simply that--to have as many people
hear your message as possible. By making your newsletter interesting and
relevant for all of your readers, big and small, you will be closer to
reaching that goal!
