Creative Ways to Use
Growing Your Newsletter
A reader notices that colored paper right away. But
does your newsletter always get the attention it deserves? A newsletter is
a great way to build a sense of community. Readers not only receive
information and updates on news and happenings, but also become more a
part of the “neighborhood,” finding a sense of community with all the
readers of your newsletter
Newsletter producers everywhere strive to provide their
readers with a great newsletter. What is a great newsletter? Here are some
points to consider as you develop a newsletter that meets the needs of
your readers and is entertaining as well.
Grab their attention.
Just as you would in public speaking, it is
important to not be shy, project your points, and never mumble!
Provide some sugar along with the medicine!
If you are placing a number of announcements
regarding community rules (every “do,” “don’t,” and
“never”), the remaining space in your newsletter should be full of fun
articles, cartoons, community events, and general interest articles.
Know your audience.
If your readers are made up of families with
children, be sure to include a “Kid’s Corner” or a “Family Fun”
section. If your readers are mostly professional singles, features such as
“Healthy Cooking for One” or “Ways to Meet New People” might be
more appropriate. And certainly a mix of these types of articles can be
requested from us if you find that your readers are from varied
Keep in tune with those around you, and request feedback
from your readers about features and articles they find interesting and
useful. By responding to your readers, your newsletter can grow and
blossom into something they not only depend on, but enjoy as well.