Industry Spotlight
Apartment Owners,
Managers & Landlords
Using Your Newsletter To Get New
Residents
Spring is just around the
corner, along with warmer weather. This is the perfect time to start
planning for the height of the rental season. Whenever a prospect comes to
visit your property, you always want to make the best impression. But no
matter what you do, sometimes it can be hard for a prospective resident to
remember each property when he or she is visiting several in one day.
The key is to make a
lasting impression! There is no better way to keep your property foremost
in your visitor’s mind than to give them a copy of your newsletter. This
is a tangible reminder of what your community or rental property is all
about. They will identify your newsletter with their memory of their
visit. It could make all the difference.
Whenever you print up
your newsletters for your residents, always be sure to get extras. The
cost is minimal compared to the benefits you will obtain from giving away
these extra copies. If at the end of the month, you find you still have
some on hand, ask around at local establishments if you can leave copies
there for people to take. For example, gas stations, convenience stores,
laundromats, and coffee shops are great places to leave extra copies of
your newsletter. In your newsletter, write up information about upcoming
community events or you can have a column for resident feedback so
prospective residents can read what current residents have to say about
your community.
If you have a leasing
office, display your extra copies in a stand in your office for
prospective residents to take when they visit your property. Offer your
newsletter with other property information you distribute to visitors or
mail to inquirers. These prospective residents get a better sense of what
it is like to live in your neighborhood. At the same time, they will spend
more time considering your property, simply by reading your newsletter.
Make sure your newsletter
is well designed, interesting, and full of information. It should reflect
your property and your management style. It could turn into the key that
gets you the new residents you are looking for.
