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Advertising in Your
Newsletter
Legal Issues
Your Ad Acceptance Policy
It is important to establish an advertising policy
before you begin to accept advertising in your newsletter. This will head
off problems and give you a solid footing if any questions should arise.
It is quite common for newspapers, magazines, and other
publications to set an advertising acceptance policy. This gives them
protection in the event they must decline an ad, and respects the
sensitivities of their readers, protecting them from fraudulent,
misrepresented, or deceitful claims. You know and understand your
residents best. As you develop your advertising policy, keep their needs
and preferences in mind. Following is an example of an advertising
acceptance policy:
Advertising will not be accepted which in any way is
considered to be lacking in judicious good taste or moral propriety, or
which demeans any particular race, language, religion, or political view.
Advertising of a controversial political nature will not be accepted.
Advertising found to contravene truth, exaggerate the description of a
product or service, or containing fraudulent statements will not be
accepted. Advertising is accepted with the conditional understanding that
the sponsoring company and principal beneficiary of the advertisement is
ultimately responsible and liable for its content. We reserve the right to
reject or revise all copy submitted, or to cancel advertising at any time
.
Of course, always have any policy statement reviewed by
an attorney and be consistent in enforcement. If you want to learn more about using advertising in
your newsletter, check out our series
on advertising, as well as other informative articles.
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